Designing a Logo - Part 3

So we're done with Part-1 and Part-2 of the series! Yay!!

Part-3 of this series covers the questions your Graphic Designer needs to ask you before assuming what you need and jumping into it. The more questions the better but here are the basic 10!

1. What is your business about? Is it a product or is it a service?
   
2. Is this your primary business? If not, is it connected to a common brand?
   
3. What is your mission statement? Should it be part of the logo?
   
4. Do you have your business colors figured out? If yes, what are your colors and what do they mean to you?
   
5. The type of logo you are seeking and why? 
   
6. Where is this logo going to go? Think of all the marketing material and merchandize and maybe even a billboard! This step goes a long way in visualization process.
   
7. What are your business values/keywords? Think fun, casual, formal, edgy, modern, classic, prompt, natural, technology driven etc.
   
8. Who is the target audience? What do you want to convey to these people?
   
9. Who are your competitors? For research so you don't end up looking like them.
   
10. How are you different from your competitors? What is your USP?
    

We're almost there. In the final part, Part-4, I will cover why Logo design can run into hundreds of thousands of dollars so hang tight!

Pro Tip: With the fancy printing technology now, many effects can be incorporated in Logos. They can be made with gradients and have 3D or metallic effects. Whatever you choose, make sure the Logo looks good in flat colors and Black and White! Trust me, when it comes to usage as, let's say, watermarks, the simpler version is going to go a long way.