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Designing a Logo - Part 2

6/21/2017

1 Comment

 
Hope you enjoyed the first part of the 'Designing a Logo' series. As promised, here is Part 2. Today, we're covering the types of Logos and why you need to think about what kind you need.

There are essentially 3 broad types of logos
  1. Word Mark
  2. Letter Mark
  3. Symbol Mark​

1. Lets look at what a Word Mark is:
Picture
A Word Mark is when typically the name of the business is given a unique type treatment to represent the idea behind it.
  1. Best used if the name of the business is a single word for maximum effect.
  2. Unique Typeface/treatment
  3. Represent the idea and the values of the business - Technology, Edgy, Quick Service, Fun etc.

2. Letter Mark
Picture
A Letter Mark is usually an abbreviation of a longer name. It covers the initials of the name of your business/company.
  1. Best used if the name of the business is a multi-word name. Reducing it to initials can make it catchier and easier to remember.
  2. As with the Word Mark, a unique typeface/treatment often helps to make it into a unique graphic and convey the message. 
  3. If selected as your choice of Logo, think of how your target market might respond to it.

3. Symbol Mark
Picture
As the name, Symbol Mark, suggests it is a unique graphic that represents the company. This can be literal but often it can represent the feeling behind what the company/business it trying to achieve. In the infancy of a business, this type of logo is used as a Combination Mark - Symbol+Name of the Company. Sometimes the name of the company can be dropped if it is acknowledged and recognized widely.
  1. Literal or abstract symbol representing the company/business, this is probably the most popular and flexible type of logo out there. 
  2. It can be used stand alone if well known enough. Best used with the name of the business.
  3. Can be incorporated or introduced as a twist in the Word Mark and the Letter Mark.

Pro Tip: Always think about everywhere the Logo is going to go in advance - on buisness cards, on marketing collateral, on t-shirts and even on a billboard. The more you think about the placement, the more clarity you will get on the type of Logo you need.

Hope this helps. The Part 3 of this series is relatively short will cover the questions your graphic designer needs to ask you before jumping into the design process.

Talk soon!
1 Comment
Mel Rivera link
1/9/2021 03:07:09 pm

Great bblog you have here

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