Hope you enjoyed the first part of the 'Designing a Logo' series. As promised, here is Part 2. Today, we're covering the types of Logos and why you need to think about what kind you need.
There are essentially 3 broad types of logos
1. Lets look at what a Word Mark is:
There are essentially 3 broad types of logos
- Word Mark
- Letter Mark
- Symbol Mark
1. Lets look at what a Word Mark is:
A Word Mark is when typically the name of the business is given a unique type treatment to represent the idea behind it.
2. Letter Mark
- Best used if the name of the business is a single word for maximum effect.
- Unique Typeface/treatment
- Represent the idea and the values of the business - Technology, Edgy, Quick Service, Fun etc.
2. Letter Mark
A Letter Mark is usually an abbreviation of a longer name. It covers the initials of the name of your business/company.
3. Symbol Mark
- Best used if the name of the business is a multi-word name. Reducing it to initials can make it catchier and easier to remember.
- As with the Word Mark, a unique typeface/treatment often helps to make it into a unique graphic and convey the message.
- If selected as your choice of Logo, think of how your target market might respond to it.
3. Symbol Mark
As the name, Symbol Mark, suggests it is a unique graphic that represents the company. This can be literal but often it can represent the feeling behind what the company/business it trying to achieve. In the infancy of a business, this type of logo is used as a Combination Mark - Symbol+Name of the Company. Sometimes the name of the company can be dropped if it is acknowledged and recognized widely.
Pro Tip: Always think about everywhere the Logo is going to go in advance - on buisness cards, on marketing collateral, on t-shirts and even on a billboard. The more you think about the placement, the more clarity you will get on the type of Logo you need.
Hope this helps. The Part 3 of this series is relatively short will cover the questions your graphic designer needs to ask you before jumping into the design process.
Talk soon!
- Literal or abstract symbol representing the company/business, this is probably the most popular and flexible type of logo out there.
- It can be used stand alone if well known enough. Best used with the name of the business.
- Can be incorporated or introduced as a twist in the Word Mark and the Letter Mark.
Pro Tip: Always think about everywhere the Logo is going to go in advance - on buisness cards, on marketing collateral, on t-shirts and even on a billboard. The more you think about the placement, the more clarity you will get on the type of Logo you need.
Hope this helps. The Part 3 of this series is relatively short will cover the questions your graphic designer needs to ask you before jumping into the design process.
Talk soon!
